As the world is becoming more dependent on technical advancements, businesses have begun relying on digital marketing more than ever. However, what businesses like boutiques need to pay attention to is that skipping the traditional flyer marketing is an opportunity lost.
As a local business, you stand to gain more from flyer printing and distributing. It is not just quick but super cost effective.
You can print them using your office or even home printer and even use readily available templates from graphic websites. It is possible that you will find the whole idea of arranging the raw material too much so in this case, you can just hire a flyer design and print company.
Not only the company will give you plenty of choice but also it will not cost you much either. In fact, if you value convenience, hiring a company may just cost you the same minus the hard work.
Now, the big question is, “how to leverage the power of flyer marketing” to grow your boutique?
Step 1: Create the Ultimate Design
You do not need extensive design skills. Just make sure that you understand color psychology and make it easy for your target buyer to understand the message. Flyers do not really have to be highly creative. As long as they are interesting enough to hold a target buyer’s attention and offer comprehensive information, they are good. Therefore, even if you just copy a template and fill in your own business information, you will do a great job.
However, if you want sophisticated designs that align with your brand image and theme, then hire a professional indeed.
The first step is that you create the design that reflects your boutique the most. Do not be scared of making vibrant, beautiful, illustrious designs. Just make sure that you do not downplay your boutique’s style though.
Step 2: The Distribution
If you thought that flyer designing and printing was the only phase that demanded some creativity, you thought wrong.
You will now need to come up with interesting ways to ensure that your flyer distribution strategy works. Think about where you can target the most customers and get them to visit you. Prioritize customers in vicinity since they will more eager to visit you.
You can hire local students or local guides on an hourly or target basis and use a reward system to get the word out. Try targeting specific clubs where you are likely to find your ideal customers to get maximum ROI in your flyers.
Now, let us take a step back to the flyer printing part. Remember the part where we said that you should be creative and that you can just use a template.
Well, yes that works when you do not have a lot of money or time. Nevertheless, think about this: A general human being sees thousands of advertisements every day. So, do you really think you stand a chance against the competition?
No need to get discouraged. If you are offering fantastic deals, people will come to you. Therefore, offering the perfect and super valuable deal is essential to your flyer. Also, make sure that you do not border too much on subtle or boring.
Use a Call-to-Action
If there’s a lot of information on your flyer, people may have a tough time consuming it. Make it easy for them to understand your message and the deal. Use a call to action to direct your target buyers to make the decision that you want them to make and order the deal.
Highlight actionable information and create a sense of urgency by making a time-limited offer. People are more likely to take your deals seriously if you mention that the offer will expire after a certain period.
As a boutique owner, you should be open to creative ideas even if they are just traditional for marketing. Flyer printing can really help you get the word out in the most conventional and cost effective way. Moreover, not only will be able to give your target customers a dose of your creativity and panache but also quick deals.