If you think that brochure printing has lost its effectiveness and importance in the age of the Internet, you are wrong. Brochure printing companies are still in high demand and brochures can be used effectively along with your other printed and online promotional material to boost your sales. Along with the overall layout and design of the brochure, it is equally important that it is written well in order to attract readers and convert them into customers. Brochure copywriting is a specialized craft and can be used as a potent tool to increase the readability and appeal of your brochure and persuade passive readers to become highly interested customers of your products and services.
Making your brochures effective
Writing your brochure in an effective way is a proven method of attracting more favorable responses from your prospective clients and customers. Persuasive copywriting plays a big role here. Your design should revolve around a powerful copy and not vice versa. The message that you want to convey with the written words should always take the center stage and everything else should be used to enhance it. This is an art and should be mastered before expecting your brochures to succeed in helping take your business to the next level. How do you achieve this? Following are a few tips to help you write and effective brochure copy that sells.
Know your customers well
Besides knowing their demographic and other basic information, you should also understand the mind of your customers. Why would they want to buy your products and service? What problems in their lives will they solve? What benefits will they offer to them? In what way they will improve their personal life or business? Understanding these points is the basic step towards creating and effective brochure copy. You can gather this information from your sales team or if you are a solo business, you can directly get in touch with some of the prospects to understand what they truly want.
Use the AIDA rule
Besides offering important information about your business, brochures are also a potent and persuasive marketing tool. You can use them to impress the importance of your products and services on your customers’ minds and persuade them to take action towards buying them. Using the AIDA rule will greatly assist you in this. It stands for Attention, Interest, Desire and Action. Your copy should first grab people’s attention, then it should generate enough interest in their minds about your products and services, it should create a strong desire for them and finally should persuade them to take some concrete action towards buying them.
Use basic designing and copyrighting principles
There are important guidelines that you can follow to make your copy more engaging. Use of attention-grabbing headlines is guaranteed way to pull people’s attention. Using catchy sub-headings also helps make the copy more legible and the message easier to grasp. A crisp and concise copy is more effective than lengthy pages of text. Use of meaningful images at the right places also enhances the effectiveness of your brochure.
If you want to save on your next brochure printing, read our article How to Save Money on Your Next Brochure Design Project?
Abhishek ~ inkprint