Impressive typography is an essential part of a good design. Be it coffee table brochures or luxury products brochure printing, good use of typography not only enhances the look of your brochure design but also uplifts your message to a new level of readability and understanding. This is very important in order to convey your information accurately and in a way that stays with the readers for a long time.
What is typography?
Typography is basically the science and art of using the text in different typefaces, sizes, styles and colors to enhance the message. It is a design technique of arranging the text in impressive and pleasing way. It can be used effectively to make ordinary brochures look more professional and elegant. Not convinced about the importance of typography on the impact of a brochure? Read on to discover some great benefits of using good typography.
Why is typography so important for brochure design?
Typography is certainly one of the most important aspects of the overall design and layout of a brochure. Even the most beautifully designed brochure won’t look impressive if the text used in it is not formatted and laid out in an impressive and eye-catching manner. The message or information contained in a brochure is basically in the form of text and therefore presenting the text in the most attractive manner is extremely important.
It helps create a special feel
What’s more, the different typefaces have unique characteristics and can offer a certain feel to the text when used appropriately. This can affect the very perception of the piece in the minds of readers. For instance, using a more friendly and casual typeface for coffee table brochures and using more formal and elegant looking typefaces for luxury products brochure printing will create a different ‘feel’ for each.
Using the basic principles of good typography
There are certain basic rules of typography which if followed sensibly can enhance the look and feel of the type and the overall brochure design. Following are the most prominent ones:
- Consistency: Maintaining a certain consistency in the various formatting elements of type such as the size variations, leading, kerning, styles, bullets, etc. is important to make the brochure type look balanced as well as easy to read and understand.
- Hierarchy: Keeping the right hierarchy is important in order to make sure that the text is presented according to its importance. For instance, the title or heading of the page should be placed in the top with a larger and bold typeface followed by the body copy, subheadings, etc.
- Alignment: It is important to align the text and paragraphs on the page properly to the page and to each other to make it look balanced and attractive.
- Moderate use of typefaces: Too many typefaces can make the brochure pages look cluttered and amateurish. It is therefore best to stick to just 2-3 fonts, one for the heading and subheadings and one for the body copy with an occasional font for some special text that you want to make stand out from the rest.
– Abhishek Gupta