Online poster printing is the best way to reach out and communicate business message to clients. It allows personalized poster making in which information about the business is exhibited in an appealing way. Poster enables business promotion in a unique way and evoke interests of people in the business services or products. If you are also planning to introduce posters as your marketing tool then here are some factors to know about poster printing online India.
WHAT IS THE PURPOSE?
This is the reason for making posters online, which can be to promote a particular business or to let people know about an upcoming event. The mission and vision for the poster needs to be clear beforehand. When a poster is designed online, the message is always very easy for people to understand as the specific information is designed and displayed by the designer in the poster. As per the message, the size of the poster can be finalized.
WHO IS YOUR AUDIENCE
In this aspect, what to consider is the people you are designing for and the message you want to pass. If you are making a design for a marriage ceremony, love symbols and colors will influence how to make it, so as to make emotional connect with the audience. Similarly, poster for product launch should have relevant images and content that appeals to audience. Bringing up new ideas in a specific design will make the customer buy the information. Posters must be legible and easy to read by the audience from distance
Color is an effective way to attract the interest of the audience. Before any design, phrase, or layout, the colors attract people’s interest first. Full color poster printing are less expensive and it produce large quantity at a time. It is customize based on preferences such as quantity, stock and material size. An attractive poster have series of good color combinations and a color wheel is used to produce such. For instance colors located opposite each other in the color wheel is a perfect match which means they will make a good color contrast. Limiting the number of colors used will also makes the design looks clean and beautiful, two to three colors is okay for a particular design. Besides, light background makes the color more evident and easier to read and very light background distracts the audience. Full color posters are apt for marketing campaigns and are set at high-traffic places to grab attention.
USE OF IMAGES
Images and colors are ways of making impact in poster designs. Image files should be of high quality, in order to result in a vibrant print, and to suit the purpose of the design. The most important is the image resolution, which refers to the number of pixels in the image digital file. The more the pixels the larger you will be able to print the photo and it will retain sharp and clear detail. Low quality images are good on computer screens but when they are increased in size, the quality of the posters lacks sheen.
When exporting images from software, the dot per inch, which is the exact number of dots per inch in a printed image, must be as high as possible. Archival printing inks are ideal to ensure that the image will not fade or discolor for a long period.
TEXT FOR THE POSTER
In this aspect, the role of text is very crucial in whether the audience will understand the message you are passing across or not. The font you choose should be easy to read both from close and far away distance. Text on a poster should be bold and broad as the audience may have less time to read or take in the message. The key points should be printed on a legible background. Avoid using light colored text on a colored background and do not text run an image.
Now, when you decide to go for poster printing online India, consider the above mentioned pointers and hire professional service provider for best results.