The personal or professional mode of postcards was the cheapest mode of sending letters, once upon a time. Then, it also was a ritual for the travelers to send picture postcards to their near and dear ones. Years later now, when there are many internet-based promotions available, nobody could ever think that the custom postcard would return and become a promotional tool again. Now the big question is how Postcard printing is still a Killer marketing tool for businesses even in this digital age.
Why Postcard Printing?
Undoubtedly, the Internet has a great reach and marketers have an abundance of promotional ideas such as direct marketing, social media, e-mail marketing to mobile advertising. However, these options have a price tag each that combined can make a big dent in the marketer’s budget. Even if you have a big budget and can afford most of the possible online options, there is still a personalized way to promote through custom postcards. This tool is very cost-effective and if designing and printing of postcard done aesthetically people would love to preserve it. More your prospective customer keep your custom postcard with them more effective will that be for your marketing strategy.
Reasons Why Postcard Is Still A Killer Marketing Promotional Tool
Custom postcards are among enormously effective personalized marketing tools. It is applicable for just about any business worth promoting with a target clientage in mind. Keeping the postcard-printing option in your marketing promotional plans is a perfectly smart idea.
Smart Strategy: No smart business campaign should leave out postcard printing and marketing from its promotional plans. In the digital age, it may sound inconvenient to some, but big business houses know all its INS & OUTS. They use postcards over many other promotional strategies. Even giant multinationals use custom postcards widely as part of their business plans.
Cost-Effective: Quicker postcard printing attributes its success to its cost-effectiveness and easy visibility. The costing of postcard printing comes out less, when printing orders are large, as the companies need to post them in bulk. Postcards require less postage, making it a cheaper option also. Leading printing companies offer various types of cards in all prices, as per quality of paper and style of printing.
Quick Turnaround: The best thing about the postcard is its quick turnaround time. These are quicker to design, print and deliver, all in a very short time. The printing companies have templates as per each industry. It is an added advantage if you do not have a ready design of your own. There are many competing companies, who can send the custom cards to the clients, as per the data provided by you.
Easy Access: Postcards are easily readable by anyone for its simplicity of design and text. The studies found that everyone reads postcards than lengthier brochures. The direct marketing experts believe in the custom postcard’s capability to access customers. They believe, the clients would at least read the company’s name and its product, even if they show reluctance to read it fully.
Direct mail market studies have placed postcards printing among the top three marketing tools. The online marketing co-relates with personalized postcards directly posted to the clients. This is in direct relation to multi-channel marketing strategies. Marketers can use demographics and psychographics to access more clients. Thereafter, posting the custom postcards can play a radical role in achieving great results.
Quick Outcome: Postcards are hassle-free, as you do not need to tear off the envelope to get them to read. There are times when people often leave the envelopes unopened, ascertaining to be a routine promotional stuff. Whereas in postcards, they are bound to see them. There would be an ease of reading and understanding if the clearer designing and printing done on the custom postcards. A good designer would keep words minimum and meaningful to make postcards easier for the people to understand. The positive results are the foregone conclusion when you have a great marketing tool called Postcard.
Custom postcard printing is a specialized work if you are looking for the best option and want the best printing company then go for the one who offers a wide selection of design templates and paper quality with variable thickness as per target audience.