Online PrintingPrinting Services

Why Print Marketing?

Never underestimate the marketing power of print! Printed marketing medium is still the best bet for an effective marketing campaign, even in this digital era. Smart Marketers use both print and electronic media in tandem. Getting a customer to land on your website through digital marketing is akin to throwing pebble in the Ganges – it barely makes a splash! You need to guide people to get there and what better than to use a well-designed poster, brochure, flyer, or a business card for that.

Surveys have shown that majority of the consumers still pay more attention to printed materials than online ads. In this era when there are many spurious digital companies in existence, printed materials are considered to be more trustworthy than digital advertisements. Customers still want to know that the business has a physical address and can feel in their hands their presence – Print Materials have a multi-sensory effect! Printed Materials are personal and people feel valued. A flawless, grammatically correct digital campaign still cannot have the same impact as that of a carefully crafted brochure.

There are a lot of customers out there who still expect to receive printed materials. In Asian culture, people value business cards a lot. In fact, in countries like Japan, it is customary to exchange business cards when meeting anyone in the business environment for the first time. The impression created by a great custom designed business card could be a turning point in a major business deal.

If you are one of those companies that are worried about an increased carbon footprint due to Printed Materials, then we would like to assure you that advances in environmentally friendly approaches to printing have made it possible for anyone to purchase printing products which are cheap and which leave a small energy footprint.

These reasons should be more than enough to convince you to invest in print marketing. Inkprint.in offers you the chance of getting your materials printed by a credible and trustworthy online printer, at affordable price rates.

Abhishek Gupta (Andie)

Meet me at Facebook or at Linkedin