Packaging tapes or adhesive tape is another important tool of marketing. When someone packages their product, the printed tape will not only add beauty to it, but will turn itself into an important advertising tool. Using packaging tape printed with your business logo and information is the perfect method of advertising while packaging boxes which are to shipped to customers or clients.
Packaging Industry scenario
Packaging industry in India is worth Rs. 11,500 crores. The global market for packaging is US $900 billion and India’s share is only US $3 billion, but while the per capita expenditure on packaging in the US is a whopping US $125, it is only $6.5 in India. Therefore, there is a huge potential for growth in the Indian packaging industry.
The packaging industry in India which started crawling in 1950’s has started to run a marathon in post 1990’s. With the opening to Indian economy to the world, many new players have entered the market to earn a moolah in this untapped and unexplored market.
The BOPP Adhesive Tapes are used for packaging. It is consumed daily in large quantities by all industrial and commercial organisations. From packing courier covers and bags to packing of pharmaceutical cartons, every where, the self adhesive tapes are consumed. The consumption increases in line with the improved standard of living and business activity in the society. Therefore the consumption of this product is bound to increase further.
These tapes can be used for several security purposes as well-
1) Tamper proof security:
These are tamper proof security tapes which when pulled out leave a strong mark to indicate tampering. Additionally, they are water resistant to secure the packaged contents from water.
2) Carton sealing tape for security:
This tape once opened becomes nearly impossible to be put back in alignment. Any non aligned part of the tape is a clear indication of the packaged being opened.
3) Warning printed carton sealing tape:
This kind of tape is printed with a warning. This warning serves dual purpose- hinting at the caution of not opening and hinting at the type of material inside the carton. This tape can be printed with warnings like ‘Do Not Open’, ‘Fragile- Glass Inside’, ‘Sealed for your protection’ etc.
These packaging tapes will not only ensure sealed safety of your carton but will ensure that everyone who carries the box reads your name on it.
Inkprint manufactures the best quality BOPP tapes to seal your business for success. Try us today and see your business shine.