Also referred to as presentation folders, pocket folders are one of the best marketing tools for business. These help in holding and organizing your marketing and promotional materials.
Pocket folders have several good uses. Right from introducing a new service or product to packaging standard promotional materials, an info packet or a press kit, these folders can be used in many amazing ways to promote your business.
Here are some reasons Pocket Folders are worthy marketing material for businesses:
Benefits of Printing Pocket Folders
Stay Organized
One of the major benefits of pocket folders is the ease of supplying multiple promotional materials to clients. If you have more than 2-3 promotional pieces or multiple sheets of paper, having a pocket folder will come in handy. This will be easier for your clients/ investors to organize everything in a single convenient packet, all the while reminding people around about your business.
Impress Clients
Keeping clients happy and leaving no chance to impress them is crucial for business success. Pocket folders will help you reach this goal. Handing out materials after a formal meeting, during a promotional event, or at a sales call is tough. With so much to handle such as brochures, quotations, pamphlets, and other materials, you can hand over personalized pocket folders to them to preserve these crucial documents. Thus, these useful folders silently stay with important contacts and create great impression!
Free Advertising for Long
Unlike other promotional items such as brochures, visiting cards, pamphlets, and envelopes, pocket folders can be used by clients for their personal use. These are great for storing small pouches, pens, cards, pocket diaries and much more. Creatively printed pocket folders when carried around by your clients can catch eyes of other potential customers. They will come to know about your company, its logo, and much more. It will serve as free promotional tool for you for a long time.
Closing The Deal
As a small business owner, you know that nothing is written in stone until the deal is closed! Pocket folders in your salesmen’s hands that include contracts will help you close the sale way before a change of mind. The folder can actually help your staff get a sales pitch if the customer isn’t ready. He will remember your company and the offer whenever a follow-up is made. And if the folder is left with a business card and other details attached, the client will call once he’s ready to buy.
Reflect Professionalism
If you want your marketing campaigns to reflect professionalism, pocket folders are the perfect choice. Printing a brochure is no rocket science. Every organization is doing so to display their products and services. Successful organizations invest in unique designs and concepts that add value to their client’s purchase and expectations. Pocket folders help elucidate that a specific brand offers complete package. These are great at earning PR which helps both small and big businesses to climb sharply overnight.
Marketing
A presentation folder is not just a place to store documents. It also serves as a strong marketing media. The best ones will incorporate customer testimonials, mission statement of your company, and a closer look at what you sell. Since there’s only very small time frame you have to grab attention of your potential customer, having a sales folder will let you make most of it.
Trade Shows
Are you a regular at trade shows? Do you display your products or services at trade shows? If yes, then pocket folders will help a lot. These make for a crucial part of your overall marketing presentation. In case, you meet a prospective client showing interest in your product, service, or organization, all you need to do is hand a package over to them. This should contain all of your company’s vital information in an organized manner.
With so many benefits and marketing edge to gain over your competitors, pocket folder printing must be on the top of your priorities. Rely on the experienced and professional printing services provider for the printing solutions and maximize the results!