Posters can be a great tool for marketing your business or event. They capture the immediate attention of the viewers and you can customize them in any way you desire. They are, in fact, one of the most popular and receptive platforms than other modes of advertising.
According to a marketing survey for advertising, poster marketing is largely preferred over digital marketing strategies. It is comparatively cost-effective, resonates with your target audience, and can be used for a variety of applications let alone promotional advertising.
Online poster maker tools and applications can help you design different types of elegant posters suitable for different situations. Irrespective of the type of event, your poster is a means of commercial communication whose sole purpose is to raise awareness and develop interest. Here are some things you should know about online poster making before you order one:
Standard Posters
Many may not know, but you can design different poster types for different business events. Most people are well familiar with the standard posters available in different sizes on different paper stock options. The thickness of the poster usually varies according to the stock type. You can have a 100 lb. thick gloss cover stock. The thickness of a recycled matte cover will be 13-points and that of velvet stock with a soft touch coating will be 15-points.
Standard printing is best suitable to print a large volume of posters. The printing price per piece decreases with an increase in the number of standard posters. Hence, you can print numerous posters with minimal investment. This makes standard posters ideal for mass marketing and distribution.
Short Run Posters
Another type of economical posters are the short run posters. They are usually printed on a 100-lb. gloss paper stock. They are ideal for situations when you do not require a large number of posters to be printed. You can get your short-run posters printed at a great price for quantities ranging from 1 to 50.
You can print fewer short-run posters for marketing your upcoming business event in a small town or for limited distribution under promotional advertising in an area. They are also best for schools and universities that need to convey some information to the students.
Mounted Posters
By now you must be wondering if you can print a poster for long-term use. Mounted posters are just printed for the very reason of durability. They possess a thick honeycomb backing which makes them ultra-durable. You can easily hang them or put in a frame. They are somewhat permanent in comparison to a standard or short run poster. Furthermore, they are recyclable.
You can hang such posters for a longer duration. They are ideal for branding your store interior and for displaying your artwork in a gallery or living room. You can put them on trade shows or conferences without worrying about the potential damage during transport. You can virtually hang them anywhere and add an instant visual appeal to an otherwise elementary setup. Nobody can easily crease or torn these posters since they are mounted.
Easy Printing Options
As already stated, online poster, maker tools like Canva can give you a good start for poster printing. You can select from numerous pre-designed professional layouts or create a brand new design with a little customization to the colors, fonts, and graphics. You can get your posters printed in any desired size.
More Tips
Customize your posters with your company logo or a personalized message to spread the word about your brand. Make sure that you include vital information in the legible text. Print the most important information in a prominent font style for clear display.
Do not forget to include a clear call-to-action at the end. Use appropriate colors according to your brand and event.
Get your designs proofread before you hit the print button.
Print your finished poster design for branding and distribution. Later on, share your final poster designs on different social media platforms for promoting your upcoming business events.
For further information or any queries, contact our expert team and initiate your poster printing with the best provider!