After business cards, brochures are most useful and necessary printed marketing materials. Business cards introduce you and your business offerings while brochures provide detailed version of your offerings and credentials. Brochures are most needed literature for your sales person. Even if you are just meeting informally with your prospective client or visiting any business networking events, carrying and exchanging your brochures can surely provide you desired leads. Here are few tips that should be used for brochure design.
Make it unique
Brochures should be unique and eye-catching. You can use striking images, punch-lines and bold colors. Use attractive visuals to make your brochures more attractive. Appropriate font with suitable background color or images would make your brochures more readable. While designing brochures, we should take care that brochures should be informative and detailed but not boring or dull. Attractiveness is even more desired if you are putting your brochures at point of sales. Creativity and uniqueness in your brochures compel your customer to pick and read.
Easy to read
Attractive design of your brochure may invite your customers to pick it but to compel your customer to read, your brochure should be easy to read. Though, we always recommend to have detailed brochure, but always put only desired content not more or less. Use graphs and images to support your content. Provide simple and structured content lay out along with enough and appropriate headings and subheadings.
Provide offers and make your customer curious
Ultimate aim to print brochures is to increase sales by impressing prospect with your business credentials and USPs in your products & services. List down all the benefits and advantages of your products or services and use them intelligently to impress your prospects. Use appealing images along with USPs so that your prospects can not miss your point. You may also use some time limited offers or deal for limited period to get desired response.